Futura is a geometric sans-serif typeface designed by Paul Renner in 1927 as a contribution to the “New Frankfurt” project. This typeface’s characteristic is the strong link to the aesthetic of the Bauhaus movement - simple geometric shapes such as perfect circles, rectangles, and triangles. Despite the strong connection to Bauhaus, Renner was not part of it. However, he shared the same belief in fonts’ functions expressing modernity. (Keung, 2020)
The following animation was created in After Effects and visually explains the typeface further.
The Process
Development Changes
The elements in the video don’t follow a specific rhythm and instead are placed in a way that makes a continuous flow from frame to frame possible. To, however, tie everything together, I made use of repetition, unity and patterns. The incorporation of rectangles mainly achieves this cohesiveness. Nearly every stage displays some form of a rectangle. The same principle applies to the use of colour. By minimising the colour palette and keeping it consistent, the final product is one whole, not various parts.
Whereas most were directly created in After Effects, some elements, such as the spaceship, were created in Illustrator and then imported into After Effects which produced a cleaner look and helped with working efficiently.
Have a look!